Herakify

Museum visitors in Heraklion often felt overwhelmed by dense exhibit information and disoriented by unfamiliar layouts — with no way to tailor their experience to their own interests or available time.

I led user research across three distinct groups — tourists, business professionals, and UI experts — using contextual inquiry to uncover friction points, then translating those findings into three core features: a personalized quiz, an AI chat guide, and an interactive floor map with highlighted routes.

Repeated testing cycles revealed measurable improvements in navigation confidence and engagement — and the project demonstrated my ability to take a product from raw research insights all the way through to a polished, validated prototype.